Clarifying voice and position

Case Studies

Possible Health

Briteweb March 20, 2014

Briteweb began working with Possible Health during an exciting time of organizational growth. Following their re-brand we developed a cohesive brand and communications strategy. We helped them clarify their new voice and position in the market. Additionally, we worked with them to refine their audiences and develop a content strategy that would best satisfy the needs of their audience.

Possible Health Responsive Website Design

We then designed a website which brought their new brand to life. Inspired by the overlapping elements of their brandmark, we introduced a number of visual elements to echo their brand’s representation of separate parts coming together.

We also introduced a new way for them to communicate impact. The Possible team needed to display impact stats but they also wanted to tell stories from the field. We were able to achieve both objectives through a clear content strategy and elegant design.

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