Operationalizing the Future of AVLF
As Atlanta Volunteer Lawyers Foundation (AVLF) looked ahead to its 40th Anniversary and the transition of the current Executive Director in 2020, the organization felt it was time to refresh their strategic plan and ensure that the operational infrastructure was in place to respond to the growing needs of the community and the increased demand for their services in the coming years.
Looking to the Future
In keeping with AVLF’s desire for an inclusive and transparent process, the 2020 Strategic Plan was developed with the full participation of staff members, Executive Director, Deputy Director, board, and junior board members in meetings and workshops held over the course of five days.
Through a dynamic and iterative process that first identified, then built on the guiding principles of AVLF, a clear and concise roadmap to achieve the long term vision and fulfill the organizational mission was developed.
With such a large and diverse stakeholder group, the key to success was developing a common understanding of the challenges, opportunities, and change forces affecting the organization. By engaging each group in the process we were able to bring focus and alignment between organizational leaders, board, and staff members.
Building on its past success and looking to the future, with a comprehensive three-year plan that is easy to understand, communicate, and measure AVLF is well positioned to execute its inspirational mission and achieve its most aspirational objectives for Atlantans.
Achieving a Long Term Vision
The quality of the people and the work just floored us.
We engaged Briteweb to integrate a strategic planning process focused largely on operational growth with the development of a new brand strategy and communications plan – not an easy lift! Briteweb exceeded our expectations. From the thoughtful selection of who would lead each process and their impressive project management skills, to their insightful recommendations and final products, the quality of the people and the work just floored us. And not unrelated, we simply had a blast working with them! Tellingly, we have several more projects currently in the works or planned with Briteweb’s amazing team.
— Michael Lucas, Deputy Director, AVLF