Case Study: Equitable Facilities Fund

Case Study

Marking a New Chapter With a New Brand

Equitable Facilities Fund (EFF) is a nonprofit social impact fund for high-performing charter schools. EFF creates new forms of equity in the educational system, disrupting the traditional barriers to capital access that schools, families, and communities face across America. After a successful bond issue and a name change, they were ready to work with Briteweb to mark a new chapter for the organization with a new brand and website.


Branding , Logos & Visual Identities , Brand Strategy & Communications , Brand Guidelines / Style Guides , Digital , Mobile Responsive Websites , UX Strategy & Design , Content Strategy , Copywriting

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What Sets EFF Apart

EFF was essentially unmatched in their field. Their key offering created hard-to-find access to capital for game-changing schools in underserved communities. 

As they embarked upon a new way forward, EFF reached out to Briteweb to develop a brand and website that supported their established leadership role, matched their standout track record, and highlighted their commitment to equity for all schools—and all children. 

Focused on what truly sets them apart, we helped EFF see themselves as the visionaries they are, and applied this to their new brand and website.


Website Design and Development

Next, Briteweb brought EFF’s new visual identity to life with a fully-responsive website. A key objective for the user experience was to clearly emphasize both the capabilities and impact of EFF’s work. We collaborated closely with their team to outline a site architecture that would be applicable for launch and grow with their evolving content needs over time.
The result is an online experience that offers a powerful narrative for EFF’s innovative mission-enabling them to continue empowering high impact public charter schools with low-cost, long term financing options for facility projects.
While the website serves as a central hub for EFF’s digital identity, they have also successfully leveraged the newly minted messaging and bold suite of visual assets across other means, online and offline, in evocative ways – highlighting the continued transformation on American public charter schools.

Before & After

laptop and mobile phone with EFF website loaded

Learn more about how EFF supports schools that are creating educational opportunities for communities that need it most.

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