Marking a New Chapter With a New Brand
Equitable Facilities Fund (EFF) is a nonprofit social impact fund for high-performing charter schools. EFF creates new forms of equity in the educational system, disrupting the traditional barriers to capital access that schools, families, and communities face across America. After a successful bond issue and a name change, they were ready to work with Briteweb to mark a new chapter for the organization with a new brand and website.
What Sets EFF Apart
EFF was essentially unmatched in their field. Their key offering created hard-to-find access to capital for game-changing schools in underserved communities.
As they embarked upon a new way forward, EFF reached out to Briteweb to develop a brand and website that supported their established leadership role, matched their standout track record, and highlighted their commitment to equity for all schools—and all children.
Focused on what truly sets them apart, we helped EFF see themselves as the visionaries they are, and applied this to their new brand and website.