Communicating mission, impact and reach

The Obakki Foundation approached Briteweb in the Fall of 2012 with the desire to make some design and functionality improvements to their existing site. However, after some initial exploration we realized that they had some larger operational and communications challenges that couldn’t be fixed with tweaks to the website.

We challenged them to take a step back and explore those areas with us, and a relationship between the Obakki Foundation and Briteweb was born. We started by looking at their campaigning efforts, and mapped out a strategy to better utilize their human resources to maximize efforts around the campaign concepts that could yield the best rewards and be scaled most efficiently.

We implemented a new brand and communications strategy to bring all of our work to life. Then we designed and built their website, which now clearly, and beautifully, communicates their mission, impact and reach.

See the results here.