Design for the Visually Impaired
The Chicago Lighthouse is a visionary organization that provides vision rehabilitation services, education, employment opportunities and assistive technology for the blind, visually impaired, disabled and Veteran communities. When the organization engaged Briteweb to do a brand strategy, accessible visual identity and website redesign, we were excited to take on the challenge.
Despite being a beacon of hope for the blind and visually impaired, The Chicago Lighthouse’s website was not accessible to their most important stakeholder groups, making it impossible for them to navigate the site or read any of the content. And speaking of content, the tone of Lighthouse’s communications didn’t match what it felt like to interact with them. So, we started with (blindfolded) research, collaboration and landed on a new visual identity and website with accessibility in mind that was a ‘big hit,’ in the words of the client.