Samantha has been with Briteweb since the very beginning. Her deep passion for the social sector inspired her to join Steve Rio in his mission to transform the role of branding in the impact space. Since then, she’s led breakthrough creative work for international organizations including Acumen, +Acumen, Action Aid, Concern Worldwide USA, UN Women and Possible.
As Director of Strategy, Samantha immerses herself in our client’s projects, gaining a deep understanding of their work and the challenges they face. Possessing both strong strategic chops and a keen creative eye, she oversees the design, development, and implementation of brand and communication strategies that help game-changing organizations find their voice, reach their audiences, and maximize their impact.
Samantha’s work with Briteweb has taken her all over North America, and most notably to New York City. On her first visit to New York at age 14, Samantha knew she would live there one day, and she was right; she and Brodie Wasserman established and continue to lead Briteweb’s east coast headquarters.
When she’s not crisscrossing the continent to collaborate with our clients, Samantha can be found in a dance studio, deep in one of the five books she’s typically reading, or trying out the latest chia seed recipe she found on Pinterest.