Briteweb Has Rebranded!

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Same Impact, New Look

Briteweb November 28, 2017

Big news from Briteweb… We have rebranded and we are thrilled to share our new visual identity with you today!

We’ve come a long way from our early days in 2012, when we were a small agency focused exclusively on building websites, to what we are now: a new breed of branding and digital agency, committed to working exclusively with nonprofits, foundations, and social ventures. Today, we create bold brand strategies, visual identities, and digital experiences that amplify our clients’ impact in their communities and around the world.

Over the past five years, we have honed our branding process to meet the unique needs of our clients. We’ve developed a process that starts from the inside and works its way out, ultimately delivering an all-encompassing brand that is reflective of the organization’s purpose, mission, and personality. After delivering this process and seeing the success it’s had for our clients, it was time to turn that process inward, and develop a new visual identity that better speaks to who we are now, the values that define us and the impact we aim to have in the world.

Briteweb is a new breed of branding and digital agency, committed to working exclusively with nonprofits, foundations, and social ventures. 

The initial direction behind our new logo started with the hexagon; a shape composed of many facets. The hexagon is most commonly seen in beehives, which represent the way our diverse and international community of team members come together in unity to help our clients accelerate their impact. The idea of linking was introduced to reflect interactivity and the overlapping digital environments we operate in. The third element of our new logo is seen when the shapes become layers, representing the platforms, teams, process frameworks and methodologies we’ve built to power our work. Together, these elements merge to create our new Briteweb ‘B’.

To tackle our rebrand we assembled a talented team of designers, copywriters, developers and strategists from the Briteweb Network, our carefully curated community of like-minded creatives from all over the world. Members of our Network play an integral role in creating award-winning work for our clients so it only made sense for us to tap into their ranks for our own rebrand!

We’re looking forward to seeing what this next chapter for Briteweb holds and we’re so grateful to have you in our community, and along for the ride. Let us know what you think of our new brand. We can’t wait to hear your thoughts!

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