The way users read a website is different from the way they read printed material. More often than not, users are scanning pages for information in an attempt to complete a task as quickly as possible.
If your website is difficult to navigate or hard to read, people will quickly lose interest and leave your page. Thus, while crafting content for your new website, there are a few best practices to keep in mind that will help enable you to increase conversions and keep people on your site. In this guide, you’ll learn:
- How to move your audience to action
- How to keep readers engaged
- How to optimize your website for search
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