Skip to content

Reconciliation Action Plan

Reconciliation Action Plan graphic

Territorial Acknowledgement

Much of the work we do at Briteweb in empowering and supporting purpose-led organizations occurs on the traditional lands of many nations including the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), səĺilwətaɁɬ (Tsleil-Waututh), Mississaugas of the Credit, the Anishinaabeg, the Haudenosaunee and the Wendat people which are now home to many diverse First Nations, Inuit and Métis peoples. As a fully remote team, land acknowledgments allow us to engage in ongoing reconciliation by reflecting on individual physical spaces as part of a predominantly virtual shared experience.

We acknowledge reconciliation is work and we are ready to do our part. We also know these efforts are part of ongoing conversations and therefore as we learn, so does our internal review of our approach. We encourage our team, clients, and partners to take time to learn about the lands they are currently on as part of an active effort to centre reconciliation.

Reconciliation action plan artwork


As a leading social impact agency, part of Briteweb’s purpose and mission is founded in a commitment to community and social justice. Part of this path includes being a more inclusive organization and doing our part to rebuild relationships founded on trust with Indigenous communities across Turtle Island.

In establishing our commitments, we need to be deliberate and clear in how we intend to measure our efforts so as to ensure accountability between now and the end of 2023. This plan is only the start – it will evolve as we continue to learn, adjust and report back on our progress and offer a foundation for ongoing commitment and planning in the future.

We hope others will join us.

There’s never been a more important time to not only acknowledge the country-wide responsibility to consistent progress aligned with the 94 calls to action, but to hold ourselves at Briteweb accountable for ensuring that meaningful progress and contributions can be made by our organization.

Reconciliation Action Plan

Five Focus Areas

Before defining our five focus areas, we developed a preliminary framework for approaching our reconciliation responsibilities in early 2021. We started with baseline awareness and education across the organization before proceeding further with formalized goals. Our current and ongoing efforts include a dedicated look at how our systems, processes and approaches to work can be decolonized and adopt Indigenous wise practices to create a more inclusive environment for Indigenous hires and client partnerships.


The internal team needs an initial immersion in intercultural cultural safety with subsequent learning opportunities prioritized and planned throughout the year.


The delivery team needs to spend time considering specific circumstances or common approaches in our work that may need to be revisited for a greater degree of inclusion and engagement.


Once these initial opportunities are documented and areas in the process are noted for improvement, this needs to be codified in both specific steps and codified wise practices.


Our team of full-time and contract resources need to be expanded to be more representative of the work we intend to do and the client communities we can effectively serve, creating an increased opportunity for Indigenous creative and project management voices.


As organic opportunities emerge and come to fruition successfully, Briteweb will be in a position to proactively promote our mission and services with authenticity.

Reconciliation action plan artwork

Design by Mariah Meawasige

The Reconciliation Action Plan was designed by Mariah Meawasige of Makoose, an Anishinaabekwe of Serpent River First Nation, and member of the bear clan. We thank her for her collaboration on this important project.

Nourish Leadership logo

Recent Work: Nourish Leadership

We worked with Nourish to launch an action learning series designed to introduce health care professional leaders to different ways of understanding the relationships between Indigenous foodways, reconciliation, healing and health care.