Briteweb - Insights

Step-by-Step: How to Set Up Google Analytics 4

GA4 is the next generation of Google Analytics, taking over on July 1, 2023. This is how to set up GA4 on your organization's website.

Accessibility Should Be a Priority for Your Website in 2023

Accessible digital experiences needs to be the default this year, not the exception.

What Makes a Successful Design System?

Design systems provide the behind-the-scenes structure that set your organization up for success. They’re essential in order to have a consistent brand identity and user experience that can transition efficiently from one phase to the next.

In It Together, In Person: Briteweb Retreat 2022

Arriving from 3 different provinces, on September 20th, Briteweb’s full-time team touched down in Cranbrook, British Columbia, within the traditional territory of the Ktunaxa Nation.

Why Your Organization Needs Brand Guidelines

It’s fundamental psychology: consistency breeds familiarity, and familiarity breeds trust. And what’s more important to social impact organization than trust?

Preparing For Open Waters

Briteweb has evolved. It was time our brand did too. I’m proud of this evolution and not just because it’s been a fun ride and I work every day with a team I thoroughly enjoy.

Organizing Content Into Topic Clusters

Consistent creation of relevant and valuable content (about the topics within your expertise) will be the best way for your target audience to find you on Google.

Google Analytics 4: Why it’s Time for Nonprofits to Make The Switch

We’ll tell you what the transition to Google Analytics 4 (GA4) means, why it matters and what steps you should take to make the migration as smooth as possible.

Beyond Keywords: How SEO is Evolving

Since the beginning of search engine optimization, keywords have been at the center of any content strategy. But with the increasing complexity of SEO, the ability to rank high on Google now expands much wider beyond keywords.

Design Studio RallyRally Joins Briteweb

As a design studio dedicated to social change, the RallyRally team has a decade of experience in our sector, with particular expertise in branding, graphic design, and campaigns.

Automated vs Manual Accessibility Testing: How to Make Your Digital Products Usable to Everyone

Accessibility can be tested by running your system through an automated program designed to point out any errors, bugs, and missing accessibility requirements.

Effective Google Ads for Nonprofits

In this post, we’ll be focusing on search engine marketing (SEM).

5 Goals to Track Your Website’s Performance

In a digital world, analytics act as a single source of truth for your website. Analytics is the measurement and analysis of data collected by your website, which can then be used to generate insights about who is visiting your website and what actions they are taking once they are there.

The Fundamentals of Technical SEO

On-page SEO, which looks at how you optimize your website's pages for people, focuses on writing for readability.

On-page SEO: 5 Simple Ways to Get Your Nonprofit Found on Google

Search engine optimization, better known as SEO, is the practice of optimizing your organization’s website to improve its chances of appearing in search results.

Why You Should Do a Technical Audit Before a Website Refresh

Before starting any project, it’s important to do an audit of the existing assets and get a good sense of what you’re working with. The same is true for websites.

Let’s Talk Consentful Design

With so much of our lives being digitized, we often don’t realize what it really means to be giving up personal data on the web.

ADA Compliance: Let’s Talk Color Palettes

There are a number of factors that come into play when we start talking about ADA (American Disabilities Act) website compliance.

What Is a Social Media Strategy and Why Does My Nonprofit Organization Need One

Generating sustainable value from social media takes more than posting ad hoc photos and sporadic updates. As one of the most cost-efficient and effective marketing tools of this century, social media requires more attention, time and resources than many organizations care to lend.

In-House vs. Outsourced: If and When to Hire a Digital Agency

Every successful organization reaches a point where it needs a refresh. Whether your organization is just getting started or you’ve been around for a while, we know that resourcing is a constant challenge.

What is the Yoast SEO WordPress Plugin and How to Use It

Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines, by helping you optimize your site’s content and keywords. A lot of what Yoast SEO does is automated, but still needs your input and some planning.

Remote Workshop Best Practices

As circumstances hinder our ability to gather together in-person, many social impact organizations are exploring the option of hosting their meetings, workshops, and presentations online.

Google Tag Manager vs Google Analytics for Nonprofits

Google Analytics (GA) and Google Tag Manager (GTM) are both tracking tools, but they perform different functions and should never be compared one over the other. So we’ll skip the GA vs GTM comparison, and give you the TL;DR. Consider GTM a crayon box and GA one of the crayons.

The Importance of a Brand Rollout

A rebrand—especially one involving a rename—is a huge undertaking. It’s natural to want the “ta da!” moment to be a resounding success.

Crafting Messaging Material

Your messaging material reflects the definition of who you are, as articulated in your positioning statement, in the tone of voice established by your brand personality.

The Best Digital Annual Reports of 2019

An annual report is an essential tool to provide your organization’s stakeholders. Not only is it a great way to sum up the year’s efforts, but it also builds reputation and trust among existing and prospective stakeholders.

Developing a Brand Personality for Your Organization

An organization’s brand personality is how the organization looks, how it acts, and how it makes people feel.

Building a Brand Positioning Statement

Your positioning statement is an internal tool—not something to be shared with the world, but rather your team’s guidepost for any marketing and communications efforts and for your organizational decision-making as a whole.

How to Develop Audience Profiles

Knowing who you exist for and why is always the first step. The power of branding is that it can inspire audiences to take action. If you don’t know who you’re communicating with, how can you draft messaging or create a style that you know will resonate with them?

Headless CMS: an Explanation for Marketers

Consider this your introduction to the future of content management systems. We’ll explore what headless CMS is, the difference between coupled, decoupled, and headless, and what we recommend for nonprofits.

WordPress vs Drupal: Which CMS Is Better?

WordPress has become the dominant content management system (CMS) in the world.

GDPR Compliance: What You Need To Know

The good news is, we’ve done the research and will walk you through some basics so you can ensure your organization is compliant.

Principles of Web Accessibility: Designing A Website For Everyone

The most important thing you can do to ensure an inclusive website is to think about accessibility throughout the project: from content strategy to wire-framing to design to development.

14 Inspiring Leaders Paving the Way for Women in Social Impact

Pioneering scalable and sustainable impact takes more than a vision. It takes bold, compassionate leadership.

Writing for the Web: Best Practices for Social Impact Organizations

If your website is difficult to navigate or hard to read, people will quickly lose interest and leave your page. Thus, while crafting content for your new website, there are a few best practices to keep in mind that will help enable you to increase conversions and keep people on your site.

The latest on design, brand and digital movements in the social impact space.