B.C. Centre for Innovation & Clean Energy (CICE)
Building a brand to engage clean energy innovators and scale their solutions to the world.
Services
- Brand Strategy and Messaging
- Launch Campaigns
- Website Design
- Branding
- Logos and Visual Identity Systems
- Website Development
The Challenge
CICE works to reduce greenhouse gas emissions by supporting British Columbia’s clean energy innovators. Together with their members, they supply funding and support to changemakers who need a boost to reach a global scale.
As a recently founded organization, CICE came to Briteweb with only a name. They sought our expertise to create a brand strategy, messaging, visual identity, website, and launch strategy. The aim was to attract applications for their first open call for innovators.
The Insight
We began with our learning and strategy phase to define audiences and communications approaches through research, interviews and virtual workshops. We then translated CICE’s vision into a streamlined visual brand and website, with geometric forms and restrained color palette to position CICE as a sophisticated organization.
As we moved through the project, the team at CICE began to identify other opportunities to collaborate with Briteweb. After learning of our expanded capabilities, they engaged us to support with copywriting, design and develop their launch collateral, deliver a complete social media campaign and training, and produce a series of launch videos.
The Solution
The result was a detailed brand strategy, streamlined visual identity, a clean and sleek website, and a suite of launch collateral that reflects CICE’s purpose, establishes credibility and places CICE as a changemaker in clean energy.
Collaboration was key to keep this project moving. We worked together, used an agile approach and became an extension of each other’s teams. These combined efforts resulted in a successful brand and website launch, which attracted more than three times the number of predicted applications for their open call campaign (and counting!).
“… Briteweb went above and beyond to translate our vision into a stunning reality. At every stage of the process, Briteweb provided personalized, professional experience. Full of innovative passion, the team approached each idea with a sense of opportunity, always striving to exceed expectations and constantly succeeding.”
