Future of Food
A website upgrade that showcases a bold approach to food systems.
Services
- Brand Architecture
- Brand Strategy and Messaging
- Content Strategy
- UX Research
- Website Design
- Brand Guidelines
- Branding
- Logos and Visual Identity Systems
- Web
- Website Development
The Challenge
The Global Alliance for the Future of Food is a coalition of foundations amplifying the transformation of global food systems. Future of Food works strategically to generate research-based insights, facilitate meaningful dialogue, and build initiatives to stimulate local and global change.
Briteweb was given the opportunity to develop a new website that could speak to Future of Food’s wide range of audiences and stakeholders. They needed a site that clarified who they are, what they do, and how they do it with easy-to-access information about their work and the resources they have to offer.
The Insight
Through our initial Discovery process, we identified some core opportunities for the content strategy and user experience on the new site:
- Clearly communicating who Future of Food is
- Showcasing the dynamic nature of their strategy
- Highlighting on-the-ground stories
- Streamlining the website navigation
A central point of discussion throughout research and design was: what do we want people to know and understand about Future of Food? We conducted interviews, surveys, and workshops to develop our content strategy. It became clear that we should center on Future of Food’s principles, vision, strategic approaches, and resources in a coherent and accessible way.
The Solution
We shaped the information architecture of the new site with simplified global navigation that easily directed users to Future of Food’s holistic approach to food systems transformation.
A creative module design of Future of Food’s seven guiding principles are highlighted on the homepage to showcase their strategy front and center. Following, a library of featured tools, news, and stories allows users to quickly access content based on their unique interests and goals. Previews of library content are also accessible across multiple pages, ensuring audiences have multiple entry points to access information.
The website now acts as an intuitive resource that caters to diverse audiences and strengthens Future of Food’s opportunity for collective impact.
