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AI at Briteweb: Our People-First Approach
How do we adopt AI without losing our humanity? At Briteweb, we’re exploring a people-first approach to AI that aligns with our values, protects privacy, and prioritizes people over profit. In this post, we’re sharing how we’re intentionally integrating AI into our work as a social impact agency.
Where do you even begin with AI?
For a lot of us, it’s felt like this big, looming thing. First, you hear whispers about how it’s going to change everything. Then suddenly, it’s everywhere. The message seems clear: AI is moving fast, and if you haven’t jumped in yet, you’re already behind.
That kind of urgency can feel overwhelming. Are we too late? Will AI replace people? What does this mean for the future of work? And maybe most of all: How do we approach something this big in a way that feels right?
At Briteweb, we believe in moving with intention. We don’t jump on trends for the sake of it. We pause. We reflect. We ask the deeper questions.
That’s the approach we’re taking with AI.
How we're integrating AI intentionally
Yes, we believe AI is here to stay. But that doesn’t mean we have to race to keep up with it on someone else’s terms. Instead, we’re exploring how to use AI in a way that reflects who we are: a people-first, values-driven organization committed to meaningful impact.
We started by asking ourselves: How do we use this tool in a way that aligns with our values? How do we ensure we’re being transparent, responsible, and thoughtful about the broader impact it could have?
At the centre of who we are is our most important belief: people come first.
We’re not using AI to replace our team. We’re not asking it to do the work for us. We are exploring how it can support us behind the scenes: helping reduce repetitive tasks so we can focus more deeply on strategy, creativity, and human connection.
Keeping “people first” at the heart of our approach also informs how we’re thinking about transparency, data privacy, and responsible use. We’re committed to being open about how we use AI, to protecting people’s information, and to continually learning about the broader impacts of this technology—on people, the environment, and the quality of our work.
Our evolving, people-first AI strategy
This is just the beginning of our AI journey, and we’re choosing to walk it with open minds, open hearts, and a shared commitment to learning as we go.
We’ll keep sharing what we’re discovering: what’s exciting, what we’re questioning, and how we’re evolving. And as we explore what it means to use AI with care and purpose, we’ll keep bringing you along for the ride.
Because like everything we do at Briteweb, we believe the best path forward is one we walk together.