A Digital Ecosystem Overhaul
As Canada’s national leader in environmental policy, public engagement and evidence-based research, the David Suzuki Foundation (DSF) has a mandate as diverse as the country it serves.
In 2017, DSF partnered with Briteweb to completely overhaul their digital ecosystem and combine over 30 microsites into a single, brand-forward website that shows the world who they are and what they do, while inspiring visitors to take action on some of the most pressing issues of our time.
New Identity, New Digital Presence
Using their new logo as a jumping off point, our goal for the website was to create a structured and engaging brand experience that allows users to dive deep into project content, browse stories and explore multiple ways of taking action.
Curated photography and subtle nature textures emphasize the connectedness of humans to all species, honing in on the DSF’s belief that “we are nature.’’ At the same time, sharp design elements and simple color blocks highlight the science-based approach that the David Suzuki Foundation is taking to combat the biggest issues facing our natural world.
The result is a modern website that’s equal parts visually engaging and functional—strengthening the David Suzuki Foundation’s brand and meeting the needs of all audiences.
Responsive Development & Technology
Given DSF’s need to promote timely calls-to-action, an extremely flexible CMS combined with an outstanding responsive experience was essential to making the website a success.
Flexible templates and custom responsive page layouts allow the Foundation to meet mobile users wherever they are by ensuring that they have fast, easy access to vital information and resources.
The backend also supports a number of heavy integrations with the organization’s many CRM and communications tools. The final product is a website that is user-friendly, beautiful and built to grow and adapt with the foundation’s changing needs.
[…] this project, moving as quickly as it did and delivering in such a beautiful way, has done so much to lift spirits and morale at the foundation […] To the DSF team, to the Briteweb team, I really just want you to know that you had that kind of impact with your work. Thank you.
— Georgette Parsons, Deputy CEO, David Suzuki Foundation
The Internal Impact of a Web Redesign
