Case Study: Tides


A Force For Social Good

Since 1976, Tides has been a central catalyst for individuals and organizations committed to positive social change. An established philanthropic partner and nonprofit accelerator, Tides is dedicated to building a world of shared prosperity and social justice. In 2017 Tides completed an organizational realignment and a comprehensive brand overhaul, and needed a partner to help catapult their new direction into the future.


UX Strategy & Design , Content Strategy , Impact Reports & Annual Reports , Print Collateral , Mobile Responsive Websites , Donation Tools & CRM Integrations


W3 Awards: Silver, Website Features - Visual Appeal - Experience
Communicator Awards: Award of Distinction, General - Non-Profit

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About This Project

Bringing Bold Ideas to Life

With a rich history of facilitating social change, Tides was ready for a completely new online experience representative of their incredible impact on education quality, healthcare access, environmental change and basic human rights over the past four decades.

In 2017, Tides partnered with Briteweb to bring their new visual identity and communications platform to life under a single website that thoroughly demonstrated the wide range of solutions, advocacy areas and audiences served by Tides.

The result was an online experience representative of the dynamic, powerful work led by Tides every day as they tirelessly push boundaries with every dollar and idea to fuel real and lasting change.


A Responsive Experience

By prioritizing the mobile experience, we focused on the heart of the website: the content. We balanced user experience, information density, and site structure, recognizing that the content needs of users will change as their screen size does. This took responsive design a step beyond ensuring their website looked great across various screen sizes; we also optimized the content and messaging across all devices, big and small.

UX & Design

Thoughtful Site Structure

Briteweb is ahead of the pack

Of the many agencies and consultants I've worked with, Briteweb is ahead of the pack in terms of strategy, technical prowess, and creativity. Briteweb not only brought our new brand to life in a dynamic and engaging website. They also kept all of our stakeholders engaged through clear, quick and strategic communication every step of the way. Our experience with them was so fantastic that we brought them on for several other creative projects as well as ongoing support and improvements to our site.

— Rachel Dearborn, Senior Communications Manager, Tides

See how Tides works at the nexus of an unrivalled network of funders and changemakers to drive social change.

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