Your brand is more than a logo or a colour palette—it’s the emotions you spark, the impact you create, and the story you tell. Learn how to define and structure your brand strategy so you can bring it to life consistently, across every channel.
From Project Manager to Managing Director, to her newest role: CEO and Owner. Allow us to re-introduce you to the powerhouse that is Jill de Chavez.
When your team is looking to work with a digital agency, how can you know which agency is ‘the one’—especially in the social impact space? We’ve compiled a list of key considerations to look for when selecting an agency partner.
You might be posting consistently – but your audience just isn’t seeing it. We’ve got tips and techniques to ensure your nonprofit’s content isn’t being drowned out in a sea of blog posts.
Working as a creative professional doesn’t mean you’re going to feel inspired 100% of the time – and that’s normal. Here are some of the key principles that our creatives lean on, to help guide inspiration and get their creativity flowing.
Since the beginning of search engine optimization, keywords have been at the center of any content strategy. But with the increasing complexity of SEO, the ability to rank high on Google now expands well beyond keywords.
Discover the secrets of effective web writing, tailored for social impact organizations. Read our expert tips and techniques to engage your audience, inspire action, and drive impact in the digital space.
To DIY or not to DIY? A must-read if you’re deciding between an agency and tackling a project in-house, plus we’ve included a questionnaire to help you make the right decision for your team.
Creativity often flourishes where we least expect it. And sometimes that means asking stupid questions (spoiler alert: they usually aren’t stupid).
Accessible digital experiences needs to be the default this year, not the exception.
The thing is, no one acts “on brand” all the time. That would be not only impossible, but incredibly boring.
She’s ambitious, humble, a mom of two and a skin care geek: meet Jill de Chavez, Briteweb’s Managing Director.
Providing a living wage for our team goes beyond just compensation – it’s how we ensure our team feels valued and supported.
We want our website to be accessible to everyone. And that includes people with disabilities.
By incorporating elements that show your impact, you can leverage your annual report year-round to engage prospective donors and supporters.
It happens. You lose a pitch for a potential new project. It’s not that unusual in the creative field. It’s part of the process.
AI can be a helpful tool, when we use it to support our efforts, rather than to do the work for us completely.
Design systems provide the behind-the-scenes structure that set your organization up for success. They’re essential in order to have a consistent brand identity and user experience that can transition efficiently from one phase to the next.
Arriving from 3 different provinces, on September 20th, Briteweb’s full-time team touched down in Cranbrook, British Columbia, within the traditional territory of the Ktunaxa Nation.
Organizations are finding more ways to go digital, whether it be fundraising, campaigning, or hosting virtual events. So why should your annual report be any different?
It’s fundamental psychology: consistency breeds familiarity, and familiarity breeds trust. And what’s more important to social impact organization than trust?
Briteweb has evolved. It was time our brand did too. I’m proud of this evolution and not just because it’s been a fun ride and I work every day with a team I thoroughly enjoy.
Consistent creation of relevant and valuable content (about the topics within your expertise) will be the best way for your target audience to find you on Google.
We’ll tell you what the transition to Google Analytics 4 (GA4) means, why it matters and what steps you should take to make the migration as smooth as possible.
As a design studio dedicated to social change, the RallyRally team has a decade of experience in our sector, with particular expertise in branding, graphic design, and campaigns.
Accessibility can be tested by running your system through an automated program designed to point out any errors, bugs, and missing accessibility requirements.
Digital marketing provides you with extremely specific targeting options, allowing you to choose who sees your ads, where and when you want your ads to appear, and what type of searches they should appear for.
In a digital world, analytics act as a single source of truth for your website. Analytics is the measurement and analysis of data collected by your website, which can then be used to generate insights about who is visiting your website and what actions they are taking once they are there.
On-page SEO, which looks at how you optimize your website’s pages for people, focuses on writing for readability.
Search engine optimization, better known as SEO, is the practice of optimizing your organization’s website to improve its chances of appearing in search results.
Before starting any project, it’s important to do an audit of the existing assets and get a good sense of what you’re working with. The same is true for websites.
With so much of our lives being digitized, we often don’t realize what it really means to be giving up personal data on the web.
There are a number of factors that come into play when we start talking about ADA (American Disabilities Act) website compliance.
Generating sustainable value from social media takes more than posting ad hoc photos and sporadic updates. As one of the most cost-efficient and effective marketing tools of this century, social media requires more attention, time and resources than many organizations care to lend.
Yoast SEO is a WordPress plugin that improves your website’s rankings on search engines, by helping you optimize your site’s content and keywords. A lot of what Yoast SEO does is automated, but still needs your input and some planning.
As circumstances hinder our ability to gather together in-person, many social impact organizations are exploring the option of hosting their meetings, workshops, and presentations online.
Google Analytics (GA) and Google Tag Manager (GTM) are both tracking tools, but they perform different functions and should never be compared one over the other. So we’ll skip the GA vs GTM comparison, and give you the TL;DR. Consider GTM a crayon box and GA one of the crayons.
A rebrand—especially one involving a rename—is a huge undertaking. It’s natural to want the “ta da!” moment to be a resounding success.
Your messaging material reflects the definition of who you are, as articulated in your positioning statement, in the tone of voice established by your brand personality.
An annual report is an essential tool to provide your organization’s stakeholders. Not only is it a great way to sum up the year’s efforts, but it also builds reputation and trust among existing and prospective stakeholders.
An organization’s brand personality is how the organization looks, how it acts, and how it makes people feel.
Your positioning statement is an internal tool—not something to be shared with the world, but rather your team’s guidepost for any marketing and communications efforts and for your organizational decision-making as a whole.
Knowing who you exist for and why is always the first step. The power of branding is that it can inspire audiences to take action. If you don’t know who you’re communicating with, how can you draft messaging or create a style that you know will resonate with them?
Consider this your introduction to the future of content management systems. We’ll explore what headless CMS is, the difference between coupled, decoupled, and headless, and what we recommend for nonprofits.
WordPress has become the dominant content management system (CMS) in the world.
The good news is, we’ve done the research and will walk you through some basics so you can ensure your organization is compliant.
The most important thing you can do to ensure an inclusive website is to think about accessibility throughout the project: from content strategy to wire-framing to design to development.
Pioneering scalable and sustainable impact takes more than a vision. It takes bold, compassionate leadership.
Here are three digital trends we’re keeping our eyes on in the year to come — and what we think your nonprofit, foundation or social venture should watch out for too.
In 2018, Wordpress released a new content editing experience for WP called Gutenberg, which quickly became a hot topic and got marketers and developers buzzing.
Modular design has introduced a superior level of flexibility into the design process while putting content control into the hands of you, the website owner.
UX Design is more than sketching out layouts. It’s about enhancing the overall experience of those interacting with your website.
The quality of your life is defined by what you focus on.
A recap of highs and lows during a process that was at times scary and boundary pushing, but ultimately exciting and empowering.
A day on the calendar that focuses on giving, not getting: they call it #GivingTuesday.
How do we best collaborate with our clients during the design process?
Here are some lessons we’ve learned about building a modern intranet for nonprofits.
We hosted 48 budding design-thinkers in a 2.5 hour workshop, hosted in partnership with the UBC Sauder d.studio.